The small screen is still a big player

The small screen is still a big player

Marketers ignore television at their peril, says academic Karen Nelson-Field

Digital spend is on the rise, and that means television has been toppled as the medium of choice for video advertising. But marketers who overlook “the box” completely may be missing a trick.

That’s the message from Karen Nelson-Field, an Australian academic and researcher who will travel to Dublin later this month to give a talk on her ongoing research into the effectiveness of television ads compared to video advertising on online platforms such as...

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