Sligo clothes shop ploughs €180k into e-commerce
Instead of expanding by opening another bricks-and-mortar shop, Sligo-based menswear superstore EJ Menswear has turned its attention to e-commerce.
The retailer, which sells men’s clothing from brands including Ralph Lauren, G-Star, and Ted Baker, has invested nearly €180,000 in digital marketing and search engine optimisation (SEO).
Founder Eamonn Cunningham said: “People would normally say to us ‘Why don’t you open up another store somewhere else in another part of the country?’. But rather ...