Sky’s La Liga loss points to bigger problems

The loss of the rights to Spain’s La Liga will save Sky money in the short-term but, Emmet Ryan writes, it points to a massive issue for the broadcaster going forward

Sky losing El Clasico. Pic: Getty

The launch of BT Sport in 2013 was with one goal above all else: to maximise the amount Sky spent on English Premier League (EPL) rights.

Everything else that came with it was with this end goal. BT's getting a slice ofthe broadcast sports pie was a secondary goal, as was any branding benefit for the wider group. BT Sport exists to hurt Sky because Sky was hurting the BT mothership.

With Sky ...