Skincare venture targets global anti-ageing market

What it does: sells pure hyaluronic serum online to customers worldwide

Why it works:“Part of our early strategy was to get our product into the hands of as many people as possible, both professional reviewers and bloggers, and also real women and men.” –Sonia Deasy, founder, Pestle & Mortar

A Kildare woman is taking on the global beauty industry with an online venture selling just one product, a ...