Ski holiday firm hopes for a smooth new run

After a rocky recession for the ski market, which resulted in competitors shutting down, Directski.com has rebranded

Anthony Collins, chief executive of Directski.com

Now 15 years old, ski holiday company Directski.com was set up as an internet business in Ireland six years before Facebook was even invented.

After a rocky recession for the ski market, which resulted in a lot of Directski.com’s competitors shutting down, the company has rebranded, revamped its website and launched a new offline campaign.

Directski.com was rebranded at a relatively low cost by its in-house graphic and web design team.

It is ...