Silver lining: how Irish hockey can capitalise on the World Cup

Silver lining: how Irish hockey can capitalise on the World Cup
The Ireland women’s team celebrate with their silver medals in London last weekend Pic: INPHO

Ireland’s unprecedented silver medal in London presents the sport with an opportunity to win over decision makers and sponsors

The Irish Women’s Hockey team has been the story of another roller coaster summer of sport.  They overachieved based on any expectation of how they would do being ranked 16 in the world and competing against nations who fund their teams to give them every possible advantage.

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