Sideline launches new web platform for Irish comedy

The production company behind The Great Irish Bake Off is planning to back Irish YouTubers, writes Colette Sexton

Claire Pierpoint, David Noble, Billy McGrath, Adam O’Gorman and Damon Blake of Grintage Pic: Maura Hickey

Production company Sideline is setting up an online comedy platform to promote Irish comedians. Over the past 18 months,the Dublin-based company has invested €150,000 in new hires, web design and talent development to prepare Grintage.com for its soft launch in November.

The new site will promote the best of Irish comedy content, which will lead to native media partnerships and the development of relationships with advertisers and brands, according to Sideline’s creative director ...