Shoes for women who are on the move

Brigid Whitehead, founder of Azur Shoes: ‘I know my customer’Peter Houlihan

Name: Brigid Whitehead

Company: Azur Shoes

The Pitch: designer shoe boutique

Brigid Whitehead debuted her shoe boutique concept in Wicklow in 2012, opening Azur in Greystones, before adding a second outlet in Dublin’s Royal Hibernian Way Shopping Centre earlier this year.

Prices for brands, including Jimmy Choo, Mjus of Milan and Think from Austria, start at €150. Whitehead sees as her target customer women over the age of 30 who are after high ...