Media and Marketing: The shape of things to come
Industry experts peek into their crystal balls to give Colette Sexton their predictions about what the year ahead might hold in media and marketing
Media buying
Gemma Teeling, deputy managing director of PHD Ireland
Buying media in reaction to current media consumption trends can be an exhausting battle of catch-up. But this battle makes sense when you consider that technology develops exponentially.
By 2100 we will experience 20,000 years of progress at the year 2000 rate. This means that we need to take a longer view about future consumption trends and make important changes now to how ...
