Setting value, getting paid

Setting value, getting paid
Jimmy Murphy: ‘What we do is an incredible lever for growth in our clients’ companies’ Picture: Fergal Phillips

The new head of the trade group for Irish advertising professionals says the industry needs to foster the next generation, and understand the true value of its work

It is a time of change in advertising and the new president of the Institute of Advertising Practitioners in Ireland (IAPI), Jimmy Murphy, is determined to help the industry here deal with that change.

Please Subscribe or Log in to continue reading

Subscribe Login

Independent journalism every day

With digital access you can read The Business Post whenever, wherever, and however you want.

  • Unlimited access to all sections of The Business Post on desktop, tablet and mobile.
  • Breaking news, comment and analysis from the best Business Post writers seven days a week.
  • Live blogs of major news events.
  • Videos and podcasts from some of the industry's most respected journalists such as Michael Brennan, Susan Mitchell and Ian Guider.
  • Access to The Business Post's extensive archive‚Äč.

Related Articles

More from The Business Post