Setting value, getting paid

Setting value, getting paid
Jimmy Murphy: ‘What we do is an incredible lever for growth in our clients’ companies’ Picture: Fergal Phillips

The new head of the trade group for Irish advertising professionals says the industry needs to foster the next generation, and understand the true value of its work

It is a time of change in advertising and the new president of the Institute of Advertising Practitioners in Ireland (IAPI), Jimmy Murphy, is determined to help the industry here deal with that change.

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