Setting value, getting paid
The new head of the trade group for Irish advertising professionals says the industry needs to foster the next generation, and understand the true value of its work
It is a time of change in advertising and the new president of the Institute of Advertising Practitioners in Ireland (IAPI), Jimmy Murphy, is determined to help the industry here deal with that change.
Murphy said it was difficult for companies to find the time to think strategically about the change coming to the sector. He has been in advertising for two decades, but said he had never seen anything like the change ...
