Second phase of Tui rebrand set for launch
Creative work was undertaken by Young & Rubicam in London
The parent group of the Irish tour operators Falcon and Thomson has rolled out the second phase of a multimillion euro marketing and advertising campaign to mark their rebranding as Tui.
Charlotte Brenner, Tui Ireland’s marketing manager, said the first phase of the campaign had begun six months ago via its owned channels.
“We’ve been doing a lot of work on things like our emails to customers, our tickets, in-flight magazines and aircraft ...
