Seat Ireland pays €100k to sponsor Jonathan Ross

Seat Ireland has paid €100,000 to be the title sponsor of the Jonathan Ross Show on UTV Ireland. The sum includes the sponsorship cost, media cost and production cost of the advertisements.

It entitles Seat Ireland to be the title sponsor of 11 episodes of the Jonathan Ross Show in the first quarter and another 11 in the final quarter of this year, plus all repeat shows.

Seat Ireland will produce four unique TV stings throughout the year for the show. The first sting is already running.

The sponsorship includes a 15-second ad at the start of each show, a ten-second ad at the end ...