Samsung predicts jump in operating profit

Increase due to much lower marketing spending for the mobile business

Jump in profits expected at Samsung
Samsung operating profit graph

Technology giant Samsung has predicted that its operating profit will increase by 10 per cent for the first quarter.

“The biggest reason for the sharply improved profitability is largely due to much lower marketing spending for the mobile business.”

Yoo Eui Hyung, an analyst at Dongbu Securities in Seoul, told Bloomberg