Has Ryanair’s low-fares model had its day?

Has Ryanair’s low-fares model had its day?
Michael O’Leary: the Ryanair chief executive’s dire predictions for the airline industry appear to be coming true Picture: Getty

Michael O’Leary has cried wolf many times before, but now his pessimism looks justified as expected losses ring alarm bells

One of Ryanair’s oldest tricks when it comes to its financial results has always been to dampen down speculation that it’s having a good year, and instead project an image that it’s a terrible time to be in the airline business. This usually results in Ryanair somehow managing to make much more money than anyone expected and seeing its share price rise on the back of the surprise. It’s a trick as old as any PR stunt Michael O’Leary has ever pulled.

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