RTÉ takes steps to preserve brand safety for advertisers

RTÉ takes steps to preserve brand safety for advertisers
Mary Corcoran, ad operations manager at RTÉ: ‘Brand safety is a big topic of conversation right now’ Picture: Bryan Meade
Brand safety has become the latest hot topic in advertising. The internet has offered thousands of new ways for companies to communicate with their customers, but digital advertising can also go wrong.

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