RTE radio attracts the over 45s, while younger listeners stay local

RTE radio attracts the over 45s, while younger listeners stay local

Radio’s age divide is showing. The over-45s are bolstering RTE, but the youth market is starting to pick up.

Last week’s Joint National Listenership Research (JNLR) report showed that, for the 15 to 34 age bracket, local and regional radio commands a clear majority share at 65.1 per cent.

Local and regional radio holds its strongest share position in the youth segment in Dublin (72.2 per cent), the Dublin commuter region (70.4 per cent) and...

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription

€1

For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription

€200€149

For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription

€55€42

For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post