Has RTÉ hit a tipping point?
RTÉ’s autumn schedule is not doing the business, and there are likely to be further losses unless a solution is found
TV advertisers don’t like wasting money. They want to reach the people most likely to buy their product or adopt their message as efficiently as possible. That’s what they pay for.
To show what they deliver, TV stations survey audiences minute by minute across their ad breaks. A buyer can see how many people, and in what socio-demographic groups, are watching. The TV station runs the ads until they’ve delivered the requested audience....
Subscribe from just 1€
Choose the subscription that is right for you
For the first month
€19.99 Monthly ThereafterSubscribe today
For the first year
€199.99 annually thereafterSubscribe today
For the first 90 days
€55.00 quarterly ThereafterSubscribe today
These offers are not available for current subscribers. Offers and pricing are subject to change without notice.
Terms & Conditions Apply