Rory effect helps the Irish Open

Rory effect helps the Irish Open
Royal Down Golf Club, site of next month’s Irish Open.

Rory McIlroy’s close ties to Dubai did no harm in helping to land Dubai Duty Free as the new sponsor of the Irish Open, writes Michael O’Keeffe

The recent announcement that Dubai Duty Free is to become the title sponsor of the Irish Open Golf Championship is a significant landmark for the Irish sponsorship industry and a sign of the better times the market is experiencing. The sponsorship deal is also seen as the icing on the cake in the revival of this once great sporting occasion.

Of even greater significance to the Irish Open’s revival is its now formal association with...

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