Review of JNRS as NNI rebrands as NewsBrands
A comprehensive review of the Joint National Readership Survey (JNRS), one of the two main currencies by which newspaper advertising rates are calculated, is underway.
Media planners and strategists are to be canvassed for their views on how best to update the survey.
Dara McMahon, coordinating director of NewsBrands Ireland (formerly known as National Newspapers of Ireland or NNI), revealed the review as the body’s rebrand was announced last week.
Subscribe from just 1€
Choose the subscription that is right for you
For the first month
€19.99 Monthly ThereafterSubscribe today
For the first year
€199.99 annually thereafterSubscribe today
For the first 90 days
€55.00 quarterly ThereafterSubscribe today
These offers are not available for current subscribers. Offers and pricing are subject to change without notice.
Terms & Conditions Apply