Review of JNRS as NNI rebrands as NewsBrands

Review of JNRS as NNI rebrands as NewsBrands

A comprehensive review of the Joint National Readership Survey (JNRS), one of the two main currencies by which newspaper advertising rates are calculated, is underway.

Media planners and strategists are to be canvassed for their views on how best to update the survey.

Dara McMahon, coordinating director of NewsBrands Ireland (formerly known as National Newspapers of Ireland or NNI), revealed the review as the body’s rebrand was announced last week.

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