Retailers keep an eye on the ball

Retailers keep an eye on the ball
Lee Keegan, Donnchadh Walsh, Conor McManus, and Bernard Brogan pictured at the Supervalu #behindtheball campaign at Croke Park. Pic:

Sports sponsorship is proving a good long-term strategy for grocery chains

Over the past week, SuperValu and Centra have launched major activation campaigns around their sponsorship of the GAA All-Ireland Football and Hurling Championships.

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