Reports of the demise of radio listening are greatly exaggerated
The Joint National Listenership Research Committee does not just measure the radio in the corner of the room
The radio industry is not “sticking its head in the sand” but instead it is measuring the changing nature of the audio environment and consumption, according to Paul Mulligan, the chairman of the Joint National Listenership Research (JNLR) committee.
The research for traditional media can often receive negative publicity, he said.
“The criticism is normally from young media executives who feel they, and not the industry research, know what is happening in the ...
