Reports of the demise of radio listening are greatly exaggerated

Reports of the demise of radio listening are greatly exaggerated
Paul Mulligan: ‘The criticism is normally from young media executives’ pic: Feargal Ward

The Joint National Listenership Research Committee does not just measure the radio in the corner of the room

The radio industry is not “sticking its head in the sand” but instead it is measuring the changing nature of the audio environment and consumption, according to Paul Mulligan, the chairman of the Joint National Listenership Research (JNLR) committee.

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