Refusal to cut hair gives razor firm's ads an edge

Refusal to cut hair gives razor firm's ads an edge
US razor brand avoids traditional hair-free route. Pic: Getty

US brand Billie decided not to go the typical lady razor ad route of having a glamorous model shaving completely hair-free body parts. The new campaign from the US brand shows women shaving actual body hair off

An ad that shows hairy legs is making headlines these days. We are entering silly season in the news industry, but that is not why this ad is gathering attention. The razor brand, Billie, decided not to go the typical lady razor ad route of having a glamorous model shaving completely hair-free body parts. The new campaign from the US brand shows women shaving actual body hair off. It shouldn’t be a big deal, but it is. Billie’s team reviewed 100 years of women’s razor ads and after finding them hairless they decided to launch a body-hair positive campaign, Project Body Hair.

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