Refusal to cut hair gives razor firm's ads an edge

US brand Billi, decided not to go the typical lady razor ad route of having a glamorous model shaving completely hair-free body parts. The new campaign from US brand shows women shaving actual body hair off

US razor brand avoids traditional hair-free route. Pic: Getty

An ad that shows hairy legs is making headlines these days. We are entering silly season in the news industry, but that is not why this ad is gathering attention. The razor brand, Billie, decided not to go the typical lady razor ad route ofhaving a glamorous model shaving completely hair-free body parts. The new campaign from US brand shows women shaving actual body hair off. It shouldn’t be a big deal, but ...