Rebound and rebrand

Rebound and rebrand View Gallery
Marian McQuillan, director of Quillsen which, until earlier this year, was known as Gunne

As businesses put the recession behind them, it seems everyone is suddenly rebranding – but it’s a change that carries big risks

As UPC becomes Virgin Ireland, the Irish Dairy Board changes its name to Ornua, National Newspapers of Ireland renames itself Newsbrands Ireland, and an Eircom brand overhaul looms, rebranding seems to be the latest trend in marketing.

Even Google, one of the world’s biggest brands, announced last month that it was rebranding as Alphabet Inc to reflect its new operating structure, and the company revealed a new logo which is meant to reflect changes in...

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription


For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription


For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription


For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post