Real people power key to Obamas' Netflix deal

Real people power key to Obamas' Netflix deal
Barack and Michelle Obama have signed Netflix deal. Pic: Getty

Real lives and real experiences are what suck in the audiences and keep us gripped. Humans like stories about other humans, whether they are happy or sad

The future of content is personal. I do not mean personal in the sense that broadcasters and streaming providers will use big data to send content that is of interest to you only. While that will be the case, the future of content will be personal as it will tell the personal stories of real people.

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