Ready to keep oop with the VSCO kids?

Move over, millennials: there’s a new demographic in town. They’re young, wear big jumpers and are armed with hydro flasks

Emma Chamberlain, vlogger and VSCO ‘poster girl’

It all started so innocently. I take photos with my phone. I often use the photos as a part of a conversation to show something or some place. To bring the conversation to life, as it were. A friend’s daughter had just started art school. I asked her what she thought of my photos. She paused. “I can see what you’re at,” she offered. “But you’re just using the embedded editing app. You ...