Put your media buyer on the spot to get a good deal

Put your media buyer on the  spot to get a good deal

Media buying is fast paced, where you can be quickly outbid. Adam Davidson of money transfer firm Currency Fair explains how to make sure you get what you pay for

Watch out for media buyers. That was the advice from Adam Davidson, Currency Fair’s head of offline marketing, as he spoke about marketing a company internationally. He said that media buyers will promise clients the sun, moon and stars, but often do not deliver.

“It is a dynamic marketplace where people are constantly bidding for spots and so you can get outbid by someone who is willing to pay more for the same spot...

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription


For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription


For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription


For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post