Pulling the strings of power

Investors often underestimate the importance and effectiveness of spin-doctors and industry lobbyists in driving shareholder value. But their track record in food, tobacco, finance and pharma has been remarkable.

One services industry that has grown exponentially, but in many ways under the radar, over the past two decades has been public relations – embracing government affairs, media profiling and reputation management.

In Europe, not surprisingly, the most formidable and extensive network of public policy ...