Popertee to use heat mapping to guage success of pop-up events

The experiential marketing start-up Popertee is to pilot a new heat mapping technology designed to help marketeers gauge the success of pop-up events in Britain, having secured a new contract with Transport for London (TFL).

TFL is using the online Popertee platform, which matches potential pop-up locations with businesses, to showcase more than 80 sites in its underground network.

“We’re piloting our new Popscore technology with a brand in Britain next month,” said ...