Popertee to use heat mapping to guage success of pop-up events

Popertee to use heat mapping to guage success of pop-up events
Lucinda Kelly, chief executive, Popertee
The experiential marketing start-up Popertee is to pilot a new heat mapping technology designed to help marketeers gauge the success of pop-up events in Britain, having secured a new contract with Transport for London (TFL).

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