Podcasting is the new gold rush, but most hopefuls will make no money
The latest outbreak of podcast fever fails to recognise the cost of making quality audio or engaging an audience to compete with radio. This bubble will burst
We seem to be hitting some form of peak podcasting. This newspaper has run two substantial recent features on the topic. The Irish Times has ramped up coverage. Spotify has signed up the Obamas to provide programming.
The narrative is that it’s an emerging competitor to other forms of audio, radio in particular. I hate to rain on your podcasting parade, but I believe that it’s mostly bunkum.
Podcasts began with the launch...
Subscribe from just 1€
Choose the subscription that is right for you
For the first month
€19.99 Monthly ThereafterSubscribe today
For the first year
€199.99 annually thereafterSubscribe today
For the first 90 days
€55.00 quarterly ThereafterSubscribe today
These offers are not available for current subscribers. Offers and pricing are subject to change without notice.
Terms & Conditions Apply