Friday November 22, 2019

Pigsback company is sold to travel giant for €25m

Empathy Marketing, which runs Pigsback.com, was sold to British-based online travel deals company Secret Escapes Group

10th February, 2019

Michael Dwyer

The company behind Pigsback.com, which sells hotel rooms, restaurant meals and beauty treatments at discounted prices, has been sold for an estimated €25 million.

Empathy Marketing, which runs Pigsback.com, was sold to British-based online travel deals company Secret Escapes Group.

Founded in 2000 by Michael Dwyer, Empathy Marketing also runs premium offers sites including: TheDiningRoom.ie, LuxuryBreaks.ie, Pamper.ie, JustGolf.ie and TreatTicket.ie in the North. It has more than one million active members in the...

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