PHD comes out on top of the POPs

Emer O’Donoghue, Alex O’Connor, Carina Moran and Kevin O’Sullivan, the PHD team which won the 2015 POP award

A team from PHD has won the Power of Press (POP) Press Planning Competition 2015.

The competition was created to encourage young media planners to engage with newspapers more, according to Ann-Marie Lenihan, communications and public affairs manager at NewsBrands Ireland.

The first POP competition was held in 2013, and five teams competed. For the second POP competition this month, the amount of entrants almost doubled, with nine teams representing ten competing agencies.