Perpetua motion as brothers bid to expand their fitness brand

Spurred on by the recent growth of Ireland’s fitness sector, Michael and David Price opened Perpetua Gym in Dublin in April at a cost of €2 million.

Now, with long-term plans to expand their brand in the domestic market and beyond, the brothers are on the lookout for suitable premises to house two more Dublin gyms next year.

“Perpetua means unbroken perpetual motion. We want to keep moving forward,” said David Price.

He ...