Parcel Connect unveils new online ad push

Parcel Connect unveils new online ad push

Parcel Connect, a parcel delivery provider, has launched its first wholly online advertising campaign.

The company is investing almost €100,000 in promotions and awareness building, in addition to what it described as a significant investment made by the company at the end of last year in developing, growing and educating its customer base.

The campaign, run by media agency MEC Ireland, will be rolled out over four weeks during February. The centrepiece is a 40-second animation video, which has been developed by specialist creative agency Giant Animation.

The target audience...

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