Packed.House pumps €100k into Entertainment.ie revamp
Packed.House plans more investment in its sister sites next year and a pivot to branded content
A revamped Entertainment.ie will go live tomorrow after a €100,000 investment by its owner, Packed.House. The digital media company owns and operates Irish websites Entertainment.ie, Beaut.ie, FamilyFriendlyhq.ie and the Sports Chronicle and also represents national and international publishers in the Irish market, including the BBC, Ticketmaster, Oath and Refinery29.
Packed.House rebranded from Electric Media earlier this year, and since then has focused on increasing engagement times across its owned media, according to chief ...
