Online broker targets parents with life assurance pitch

John Molloy, co-founder of Oomph Pic: Cathal Noonan

Oomph.ie founders John Molloy and Sarah McGrurrin launched online life assurance start-up earlier this month on foot of their experience running the Dublin-based financial advisory firm Orca.

Oomph offers life cover to families in Ireland from the six main providers of life assurance in the market.

“Over the last couple of years, I’d been at a number of the conferences offered by Irish Life, New Ireland, Royal London and Zurich and they all ...