O’Brien’s No-H2O sees big potential

Racing driver turned entrepreneur Emmet O’Brien is eyeing the California market, where severe drought is forcing homeowners to curtail water use.

Emmet O’Brien demonstrates his No-H20 cleaning products

O’Brien sees potential for the waterless carwash business he launched in Dublin eight years ago. His No-H2O range of biodegradable cleaning products can save up to 100 litres of water per car wash, according to O’Brien. His client list includes Hertz.

O’Brien got the idea while he was a professional driver. “I saw waterless car washing products at an international motor race and I kind of couldn’t believe it, like a lot of ...