No sign of a slowdown in influencer marketing

No sign of a slowdown in influencer marketing
More influencers like Pippa O'Connor are launching their own products. Pic: Brian McEvoy

Many roll their eyes and argue that influencer marketing can be a waste of money, but a report has found that influencers tend to have higher user engagement than the content generated by brands

This year began with a backlash against influencers. Several anonymous Instagram accounts, including Bloggers Unveiled, sprung up to call out Irish influencers for not declaring sponsored posts and for photoshopping. That has settled down for the most part, and while the Bloggers Unveiled account ended in a bizarre way, it still helped to educate thousands of people and taught them to question posts on social media accounts.

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