No more painting fences for CSR

Too many companies are getting it badly wrong

Woodie's DIY staff raised €250,000 for Make-A-Wish Ireland

If you want someone to do something for you, there is one single word that has huge power. That word is ‘help’. There are evolutionary biologists who argue that we are genetically programmed to respond when others need help, and Ireland consistently ranks among the best nations in the world at responding to people in need.

Today there are many Irish organisations doing their bit to help others, often referred to as corporate ...