Gridiron losing its grip?
The NFL dominated US TV last year, with Donald Trump and the Oscars trailing in its wake. But its viewing figures are on the slide
The annual top 50 Nielsen ratings for 2017 show that the US’s television viewing habits last year fell into three categories: sport, Donald Trump and awards ceremonies. Nothing else even got a look-in.
Even using sport as a category is slightly misleading. In reality, it was American football that dominated live TV viewing in the US. Of the top 50 broadcasts last year, National Football League (NFL) games accounted for 37. That includes seven of the...
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