New media monitoring firm takes wing over Ireland
True Hawk Media, set up in response to a change in the market, will go live in September
A new media monitoring company will launch in the Irish market this week. True Hawk Media, founded by Derek Finnegan and Peter McFadden, is in the process of testing its systems and will be ready to supply clients in September.
The company was set up in response to a change in the market, which saw Kantar Media acquire Newsaccess Media, which together are the biggest print and broadcast media measuring service providers in the country.
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