New gig-booking service Applaud a hit with artists

Jerico Alcaras and Luke Rynne-Cullen
Applaud

A new online gig booking platform for musicians and venues has launched in Dublin. Applaud, a subscription-based service, is looking to address a gap in business knowledge among musicians.

Co-founders Luke Rynne-Cullen and Jerico Alcaras created the platform based on their own experiences in the sector.

“I started off as a freelance violinist, didn’t know how to book myself, and didn’t have an online point of sale,” Rynne-Cullen, chief executive of Applaud, told The ...