New Dublin tourist attraction thinks big for likes and shares

Theatrical experience targets families, tourists and people who are ‘always on phones’

Dave O’Connor, sales and marketing manager, The Vaults Picture: Bryan Meade

In a city full of tourist spots, it can be hard to stand out, so David O’Connor, head of sales and marketing at new Dublin tourism attraction The Vaults, has been thinking outside the box.

“There’s talk of a few branded Vespas with Bram Stoker and a Viking flying around town on them,” he said. “Something different to create a stir and get us noticed.”

Located in the old Augustinian St John’s National ...