Friday November 22, 2019

New app has market research Sussd

Sussd began life as a political engagement platform

3rd November, 2019

Callum Curry, chief executive of Sussd, in Belfast where the company was founded Pic: Pacemaker Press

A new app which lets customers “sell” their opinions to brands has been launched in Belfast after four years in development.

Sussd began life as a political engagement platform, but when Stormont collapsed in January 2017, founders Callum Curry, the chief executive, and Rick Craig, the chief technical officer, had to rethink it.

The company offers an interactive app for computers, laptops and smartphones, and members get paid each time they answer a question...

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