A natural progression for new Gas Networks Ireland advert

A natural progression for new Gas Networks Ireland advert

Ireland’s gas network operator is unveiling its latest campaign on December 26 to avoid it getting lost in the run-up to Christmas

December 26 might seem like an odd time to launch a major new brand campaign, but there is method in Gas Networks Ireland’s madness.

Up to now, the semi-state, which owns and operates the gas network in Ireland, has mainly focused its advertising on safety, bringing us characters like the banjo-playing canary Tommy McAnairey to warn the nation about the dangers of carbon monoxide.

But its new campaign, Progress Naturally, is different. It will focus...

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