Music giants turn screw on Spotify
Spotify has defied expectations to hold its own against Apple Music – but the streaming giant still hasn’t got enough of its users to pay
The great thing about being an underdog is not having to deal with the burden of high expectations. Where it gets interesting, though, is when you move from plucky upstart to contender. Can you deal with what the dictionary of sports punditry clichés would call “the favourite’s tag”?
That’s the position in which Spotify has found itself – and so far, the answer is yes.
When Apple Music was launched two years ago, ...
