Your Money: The quest for convenience
Consumers’ tastes are changing, and it’s up to the big retail outlets to keep pace
Consumers, particularly grocery shoppers, are fickle folk. Since the recession, the grocery shopper has grown from a simple discount hunter to a multifaceted consumer jumping from shop to shop looking for what suits their idea of value.
Households are becoming more health-conscious, more attune to supply chains, but would like to save on their shopping bill at the same time without being too frugal.
A Kantar Worldpanel study for the 12 weeks ending ...
