Millions saw a minute of TG4's weather report - and it was very deliberate
With a tiny budget for promoting online content around the world, Dublin's ICAN made the channel go viral
A typical day on TG4 has around seven hours of Irish-language content, and about 750,000 viewers. The rest of the day is filled with a varied mix of English-language content.
About 40,000 watch a typical episode of Nuacht TG4, the daily half-hour Irish language TV news bulletin.
But on Monday, a particular minute of the show had an audience of millions.
It wouldn’t be the first time that one of Ireland’s newsmakers went ...
