Media Matters Podcast: Geraldine O'Leary on RTÉ and advertising
Colette Sexton is joined by Geraldine O’Leary, group head of commercial at RTÉ
Hosted by Colette Sexton, Media Matters talks to industry experts on the issues that really matter on the first Wednesday of every month.
This month’s episode features Geraldine O’Leary, group head of commercial at RTÉ, who talks about how the broadcaster brought its commercial teams together, how it sets its advertising rates and the increasing interest in areas such as sponsorship, branded content and ad-funded programming.
She also discusses the massive changes she has seen in her 21 years at RTÉ, the challenges posed by Google and Facebook and her concerns about the business model of the Irish advertising industry.