Media Marketing Business, Business /

Land sale cash funds new RTÉ studio, but it won't last forever

Land sale cash funds new RTÉ studio, but it won't last forever

RTÉ sold part of its campus in Dublin 4 to Cairn Homes in 2017 for €107 million, and the lump sum is being used to fund much-needed investment in infrastructure

Influencers, target markets and new SUVs driving Seat’s sales

Influencers, target markets and new SUVs driving Seat’s sales

Targeting specific groups as likely buyers for each of its models has paid off in an 12 per cent rise in sales

We need a sheriff on the online frontier

We need a sheriff on the online frontier

Internet freedom is wonderful, but transparency is needed online

Dublin's Element celebrates Oscar nominations

Dublin's Element celebrates Oscar nominations

The Favourite, produced by Dublin-based Element Pictures, received 10 nominations, including Best Picture

Aer Lingus gets balance right with new look

Aer Lingus gets balance right with new look

Aer Lingus needed a change that was strong enough to cause a fuss but subtle enough to ensure the brand would still seem familiar to those that have developed a strong grá for it over the years

Ad industry has much to fear from no-deal Brexit

Ad industry has much to fear from no-deal Brexit

The links between the advertising spends and teams across the two markets mean that if budgets are slashed in Britain, they will be slashed here too

Connecting with the consumer

Connecting with the consumer

Traditional media are better for building a brand’s story and personality, says Glanbia veteran Colin Gordon

Seat Ireland gets on board for 2FM’s Rising

Seat Ireland gets on board for 2FM’s Rising

Ballymaloe set to spread the word of its latest mayonnaise

Ballymaloe set to spread the word of its latest mayonnaise

Pink Kong to scale heights with first original TV series

Pink Kong to scale heights with first original TV series

€500,000 in development funding came from RTÉ, Screen Ireland, BAI and Section 481

Irish media competitors must see bigger picture

Irish media competitors must see bigger picture

Resigning ourselves to the idea that journalism will eventually die and there is nothing we can do about it is, frankly, embarrassingly lazy

Reasons to be cheerful

Reasons to be cheerful

The year ahead holds many unknowns for the sector, but bosses are largely positive about 2019, writes Colette Sexton

Raising some hackles is  the price of being a hack

Raising some hackles is the price of being a hack

It’s no harm for a newbie columnist like me to have an occasional reminder of how easy it is to upset somebody

The year in media

The year in media

Acquisitions, departures, mergers, data hacks: newspapers were often busy covering their own industry in 2018

A second helping of six of the best

A second helping of six of the best

Last week, I focused on six individuals and events that shaped the media and marketing world in 2018. Now, here are six more