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Whiskey giant toasts Generation X’s taste for finer things as premium brands soar

Whiskey giant toasts Generation X’s taste for finer things as premium brands soar

The future of the sector in Ireland is bright if makers here continue to focus on quality rather than quantity, says the chief executive of Jameson’s owner Irish Distillers

Beattie ready to bring its ‘collective force’ to the Irish market

Beattie ready to bring its ‘collective force’ to the Irish market

Beattie is one of Britain’s largest integrated communications agencies, with offices in Birmingham, Manchester, Leeds and Glasgow employing 130 people

RTÉ needs to open new channels with government

RTÉ needs to open new channels with government

The national broadcaster can’t keep fulfilling the same responsibilities with less money, so a better relationship with Fine Gael is key

Guinness gets a kick out of Japanese women rugby players’ historic victory

Guinness gets a kick out of Japanese women rugby players’ historic victory

Inspiring true stories are supplying the famous stout with memorable commercials

Sports website must learn the rules of engagement

Sports website must learn the rules of engagement

The Athletic scored an own goal when its co-founder gave a now-infamous interview in the US. As the website launches in Britain, it needs to change its tone and lose its ‘tech bro’ image

Are you experienced?

Are you experienced?

Once seen as an add-on to traditional campaigns, experiential marketing is becoming increasingly important in its own right

Why ‘Lone Gunmen’ are never really alone

Why ‘Lone Gunmen’ are never really alone

People who see themselves as defenders of a twisted vision of American society find like minds on websites peddling hatred

Pride party founders all set for Ireland’s first gay music festival

Pride party founders all set for Ireland’s first gay music festival

Billed as Ireland’s first dedicated LGBTQ+ event of its kind, Love Sensation will take place over two days at the Royal Hospital Kilmainham

Pleasures of the Picnic

Pleasures of the Picnic

The Boris Johnson Show must go on, but how?

The Boris Johnson Show must go on, but how?

Britain’s new prime minister has always known how to play the media to further his career. But who will he ridicule and rile now that he’s the one in power?

All change at INM as Vangeel replaces Doorly in the top job

All change at INM as Vangeel replaces Doorly in the top job

For the first time in 46 years, the media group is now a privately-owned company, and more major moves are in the offing

Netflix’s new world is a scary one for the old order

Netflix’s new world is a scary one for the old order

TV stations have had to look on as Netflix gobbles up their audience. And it’s not going to get any easier for them

When sports sponsorship backfires

When sports sponsorship backfires

The right associations can do wonders for a brand, but things can quickly turn toxic – and then it’s crucial for companies to act smartly

The problem of the summer schedule has become the opportunity of summer sports

The problem of the summer schedule has become the opportunity of summer sports

It’s summer, and as we leave the sofa to go outside, who’s still watching telly?

Here we are now, entertain us, consumers tell brands

Here we are now, entertain us, consumers tell brands

Forget celebrities and influencers: the companies that fare best on social media are the ones offering customers diversion and deals