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The world of pod, and why big advertisers are loving it

The world of pod, and why big advertisers are loving it

As the audio landscape changes fundamentally, podcast sponsorships offer brands ‘one of the most potent forms of advertising around’

High street retailers boxing clever to fight the online tide

High street retailers boxing clever to fight the online tide

Large retailers are offering in-store experiences and partnering with delivery companies as they try to avoid being the next casualties in a shifting market

‘Many in the trade have begun to ask: how long can this be sustained?’

‘Many in the trade have begun to ask: how long can this be sustained?’

Election posters are so last century

Election posters are so last century

Do election candidates really still have to hoist their effigy up a pole? What’s wrong with using radio and TV?

A talent for making a good impression

A talent for making a good impression

Mario Rosenstock has been making us laugh for two decades and he is still going strong in a new role

Hosts with the most keep the listeners tuning in

Hosts with the most keep the listeners tuning in

Tourism campaign could make Game of Thrones king of the North

Tourism campaign could make Game of Thrones king of the North

‘Tech’ firms can no longer publish and be damned

‘Tech’ firms can no longer publish and be damned

If RTÉ had live-streamed the Christchurch atrocity there would have been hell to pay. Facebook et al are media companies, they need to take responsibility for what they publish

Core values get a refresh

Core values get a refresh

Marketing communications giant Core is reaping the benefits of a restructuring into nine ‘practices’ within a single company, with billed revenue predicted to hit €215m and Irish market share rising to 35 per cent

The real cost of print’s decline

The real cost of print’s decline

Print journalism is under threat, but it is a vital part of our democracy and we stand to lose too much if it goes

Drink ban to hit outdoor ads hard

Drink ban to hit outdoor ads hard

Changes in legislation will be an issue for the outdoor advertising industry, a forum for marketing that has changed hugely in the past 40 years

Kepak to host summit for growing food-to-go sector

Kepak to host summit for growing food-to-go sector

Tatler revamp spreads net wide

Tatler revamp spreads net wide

Ryot boss predicts 5G ad future

Ryot boss predicts 5G ad future

New generation mobile network technology will usher in a new age of targeted advertising, according to the head of Oath’s immersive media studio

Expansion ahead as Jam Media set to create 40 jobs

Expansion ahead as Jam Media set to create 40 jobs